Ecuri Superlash becomes Syrene Superlash, same formula and a new name

• From Ecuri Superlash to Syrene Superlash
• Why the new name Syrene?
• Will the formula remain the same?
• What can you expect as a customer?

• Syrene is closer to the consumer.
• The Superlash and Superbrow formulas remain the same.
• More beauty products under Syrene, including mascaras.

Ecuri Superlash and Ecuri Superbrow have been popular with salons and professionals for years and are sold in over 1,500 salons in the Benelux. To be closer to consumers, both products will be marketed under the Syrene brand name. This step will give Superlash and Superbrow a place within a broader, contemporary beauty concept, with the same quality and expertise that customers have relied on for years.

The name Syrene marks the start of a new chapter with a scientific foundation, a focus on effectiveness, and a healthy dose of courage. Products that do what they promise and let you shine. Under Syrene, and in collaboration with Ecuri Cosmetics, the range will be expanded to include mascaras and other beauty essentials.

Absolutely. The name is changing, but the formula and effectiveness of Superlash (and Superbrow) remain identical. The active ingredients, the production process, and the results you are accustomed to remain exactly the same. The only difference is the label on the bottle, not the contents. The price also remains the same.

Your favorite eyelash serum and eyebrow serum will remain available, but now under the name Syrene. At Syrene, we not only want to offer you new products, but above all, we want to guide you in their optimal use and provide you with support.

In addition, you can now discover other cosmetics of the same high quality, all under the trusted Syrene brand. Think of mascaras and other beauty essentials that enhance your daily routine.